Building Mobile Games That Players Actually Want to Keep Playing
We've spent years figuring out what makes mobile games stick. Not through guesswork or following trends, but by building dozens of titles and watching real players interact with them. Some worked brilliantly. Others taught us valuable lessons the hard way.
See What We Build
How We Think About Game Development
Most mobile games fail within the first month. We've seen it happen too many times. The difference between a game that fizzles and one that builds an audience often comes down to understanding player psychology and technical execution.
Player-First Design
We start every project by mapping player motivations. What keeps someone coming back on day seven? Day thirty? It's rarely what developers think it is.
Performance That Matters
A beautiful game that stutters on mid-range phones loses 60% of players in the first session. We build for the devices people actually own, not flagship models.
Data-Informed Iteration
Every feature we build includes instrumentation. We track what matters and adjust quickly based on how real players behave, not how we hope they'll behave.
A Recent Project That Taught Us Something Important
Last autumn, we worked with a studio on a puzzle game that was bleeding users after day one. The gameplay was solid, but something wasn't clicking. Here's what we found and fixed.
The Onboarding Problem
Players were dropping off during the tutorial. Not because it was too long, but because it interrupted the core gameplay loop. They wanted to play, not be told how to play.
We rebuilt the first-time experience to teach through doing. Instead of seven tutorial screens, we created three carefully designed levels that introduced mechanics naturally. The tutorial became the game itself.
Within two weeks of the update, day-one retention jumped from 22% to 41%. More importantly, players who made it past level three were staying for weeks.
What Working Together Actually Looks Like
"They didn't just build what we asked for. They questioned our assumptions and pushed back when our ideas wouldn't work on mobile. That saved us from wasting months on the wrong approach. The game launched in October 2024 and we're still seeing steady growth."
"The technical architecture they built handles spikes we never anticipated. When we got featured in January 2025, the servers didn't blink. Their monitoring tools let us spot issues before players noticed them. Worth every penny for the peace of mind alone."
Our Development Process
Every project is different, but we've found a rhythm that works. This is how we typically structure development from concept to launch.
Discovery and Prototyping
We spend the first two weeks understanding your vision and building a rough playable prototype. This isn't about polish, it's about testing core mechanics and seeing if the fundamental idea holds up. Better to find problems now than after months of development.
Core Loop Development
Once we've validated the concept, we build out the core gameplay loop until it feels right. This phase involves lots of testing with real people outside your team. Fresh eyes catch issues you've become blind to.
Feature Expansion
With a solid foundation, we add progression systems, monetisation mechanics, and social features. Each addition is tested to ensure it enhances rather than clutters the experience.
Polish and Optimisation
The final month focuses on performance tuning, bug fixing, and making everything feel smooth. We test on dozens of device models to catch platform-specific issues before launch.
Let's Talk About Your Game Idea
Whether you've got a fully formed concept or just the beginning of an idea, we're happy to have an honest conversation about what's possible. No sales pressure, just straightforward advice from people who've been building mobile games for years.